Look Mate’s #Oneforone campaign

Here at the Draycott Hotel we are extremely passionate about supporting worthwhile causes all over the world. We also understand the importance of tackling issues that affect our local community and, as such, have partnered with the creative sock maker, Look Mate, to support its charity campaign #OneForOne to address homelessness across London.

Last year 8,108 people were recorded as sleeping rough at least once on the streets in London and as the winter season approaches and the weather gets colder it is a particularly challenging time. Look Mate – founded by Vahan Hovhannisyan, who was once an employee of The Draycott – is kindly donating one pair of extra thick socks specially developed for additional warmth, with every pair of their new luxury Pearle cotton socks purchased by guests of The Draycott Hotel. Each additional pair will be delivered to individuals through a partnership with the homeless charity, Shelter, and its outreach programme.

Designed to be unisex in style, there are five distinct colours to select from. #OneForOne is fashion with a conscience and Look Mate socks are the perfect gift for loved ones. If you are staying at the Draycott Hotel or visiting for one an event or afternoon tea and you would like to purchase a pair, please speak to reception, who will arrange everything for you.

Please share your support for this wonderful initiative on social media using #OneForOne and help spread the word.

#Oneforone is just one of the initiatives that we have supported this year, so if you want to learn more about the causes we’re passionate about, please view our sustainability page.¬†From ensuring that we’re operating as economically as possible by having a green policy in place and eradicating as much plastic as possible; encouraging our guests to see the sights on foot by creating and offering walking maps; and supporting international conservation efforts around the globe, we’re dedicated to making a difference wherever we can.