London Fashion Week 2016

Money is commonly known to not buy happiness; but what it can buy you is a beautiful statement piece of clothing and that’s pretty close. When it comes to finding the ideal London Fashion Week outfit, there’s no better place to go shopping than on the famous streets that surround our hotel in Chelsea. Whilst well-known for its established high-end retailers from Burberry to Louis Vuitton, Chelsea has quietly undergone a rebirth and found a new niche with its growing bijou collection of independent boutiques.

Each year, thousands flock to London around this time of year to be seen at London Fashion Week. This can only mean one thing; ladies (and gentleman) grab your hand/man bags and take to the streets of Chelsea to frisk up your fashion appetite this February.


Browns are unlike many other boutiques. They go above and beyond to carefully select individual pieces and collections from some of the biggest up and coming British designers. This season’s handpicked items include the work of Christopher Kane, House of Holland and J.W. Anderson.


If you have your head screwed on in the world of fashion, then you’d be intrigued to stop by Feathers in Knightsbridge to see their season edit. With key pieces from designers such as Rick Owen, let’s face it, you would be crazy not too! Feathers graced the Chelsea scene way back in 1968 when Jean and William Burstein launched the first Feather boutique. They praise themselves as being “…at the forefront of helping emerging talent” which can only mean one thing, unique pieces are up for grabs.


Sophie Merchant created ‘Merchant’s Archive’ back in 2008 supporting some of the biggest names in the fashion labels with their collections. From there on, it has only been onwards and upwards and, since 2011, it has been offering its trendy attire to the fashionable Chelsea. It offers one of the most iconic retail experiences on the London shopping scene and boasts a sophisticated international clientele base.


Baar & Bass is Kings Road’s latest lifestyle boutique supplying an ever changing blend of distinct fashion for those discerning ladies and gentleman about town. Brought to life by Maddie Chesterton, Baar & Bass is a delectable cocktail of new designers and exclusive brands. They hold collections of Eddie Harrop, a London based designer showcasing his range at this seasons London Fashion Week. The store magically fuses fashion, lifestyle, and a range of eclectic goodies which Maddie has come across on her travels.

A little birdy tells us that Baar & Bass really does have an inclusive vibe as they also play host to yoga and pop up lifestyle events which endorse the modern concept of the store.


Situated on the infamous Kings Road, ConSept is an up and coming boutique which stocks accessories from young emerging British designer Alice Horlick. Alice’s eponymous label AEVHA London will be showcased at this season’s London Fashion Week. ConSept is the only offline UK retailer to stock her accessories which makes it must visit on your shopping trip.


While finding a statement piece is essential for any catwalk event, finding the perfect skincare to wrap up the look is the icing on the cake. And this is where A La Carte Cosmetics step up to the plate. Founded by Lynne Sanders, who is also the beauty brands Head of Cosmetic Scientist, A La Carte boasts a carefully crafted range of luxury make up and skin care products tailor made to your skin type and colouring.

If you would like to stay at our hotel in Chelsea, view our availability today.



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